Monday, June 14, 2010

::we stand in AWE::

http://www.4mula.com/ <----- Go here NOW!!

Totally melting into puddles of gelato milk, snorting sunshine dust, and having unicorn babies over 4mula's innovative, conscientious, and utterly brilliant take on the periodic table. In place of metalloids, finnicky transitions, halogens, and holier-than-thou noble gases, you'll fine bright citruses, woodsy roots, and exotic (slightly trippy + untoward?) herbsies, and warm, grounding spices. Science is beautiful to me in any fashion-- this, however, is as explosive as Cesium. Clever + utterly appropriate application.

The company uses its olfactory brilliance to operate on the natural healing properties and utterly stimulating sensory experiences of oils as they occur + marry in nature. Plucking heartstrings + picking up brain waves from Ayurvedic school of thought, alternative medicine, and the creative processes behind aromatherapy + holistic healing, the company charts nature's most essential oils according to like property, gives 'em pretty little scientific monikers, and painstakingly details the botanical and healing qualities of each. 4mula has collected the fragments of various theorem and practice + truly taken it all the way. A versed, appropriate, pleasing, and very sound system to supplement classic pharmacology.

Palmarosa, Ylang Ylang, Sandalwood, Bois de Rose, Patchouli, Helichrysum, Litsea Cubebeba!... Kingdoms Citric, Floral, Herbal + Minty!... All-inclusive, eloquent property listings!... Kitschy little elemental abbreviations!

Excuse me, please, while I melt into gelato milk, overdose on sunshine dust, and have a unicorn baby. I'm speechless, oh-oh-oh.

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